Paid search or pay per click is a sponsored advertisement on the online platform. Google introduced this advertisement platform where the advertiser pays every time a net user clicks on the ad. Applying for this strategy posts your advertisement on Google search result pages, Google products such as YouTube, Gmail, etc., and various other websites that are a part of the Adwords world. Google Adwords is similar to an auction where people are competing for advertising space. The advertisers have to choose keywords and bid according to their target audience. Whenever a net user searches for a query for something specific, then in case it related to your keywords your ad is displayed on the right-hand side of search result page. Well organized and managed pay per click campaign will help you target individuals who are specifically interested in a product or service. There are benefits specific to pay per click:
Pay per click ads can be very quickly launched and bring traffic to the website.
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Joined Rubik360 in 2015
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